About us

Our Name
Our name highlights the one element that unites all human beings across the world. It knows no race, gender, or language and flows through the veins of every person: BLOOD - RED.

The stepped RED symbol represents a traditional Mayan motif that honors women’s role in society. Through every red dot, we recognize each friend who purchases our products as part of our commitment to reducing ocean pollution.

Our Designer
Michelle Townson Delcore, a proud Central American with a Guatemalan father and a Costa Rican mother, has successfully merged the best of both cultures: Costa Rica’s ecological responsibility and Guatemala’s ancient artisanal craftsmanship. She works exclusively with 100% recycled plastic materials that are planet-friendly, paired with cottons dyed using natural pigments.

Our Mission
We create a new kind of eco-friendly craftsmanship, 100% handwoven. Our goal is to educate consumers about the importance of purchasing sustainable fashion with purpose.

With our artisans from San Pedro Las Huertas, Antigua Guatemala, and mothers of children with disabilities from Santiago Atitlán, Sololá, we give “new life to plastic” by weaving a new, eco-conscious regional craft that generates dignified jobs for women in vulnerable situations while helping reduce pollution on our beautiful beaches.

Welcome
Welcome to our community of sustainable fashion with a global purpose.